Corporate Web StrategyWeb Marketing ideas, tactics, trends and more….

The beauty about social media is not about the various ways you let your audience link your site to various social media channels, but more of how you use these social media channels effectively for your benefit.

If you think by putting Facebook, Twitter or Linked-in links on your site is adequate to count for social media presence, you need to think again. Social media is no longer just about the ability to be able to share your site’s content with others.

Social media is about interaction – having a personality behind that social media account and be able to interact with your customers via social media. It means expanding your corporate presence beyond your website. It also means taking your customer’s opinion seriously, and being wiling to take and act on open negative criticism.

Read the rest of this entry »

Social Media is THE hot topic today. There are hundreds and thousands of sites offering tips on social media usage and trends. However, if you are creating a web strategy you probably need more information on trends, ideas, and a great deal of substance.

Here’s a review of 10 of the most social media sites I have found most useful in helping me craft my corporate web strategies:

1)   Jeremiah Owyang

With roots originating from Forrester, Jeremiah Owyang’s blog is a wealth of knowledge from the viewpoint of an analyst. Read his blog, and you’ll find deep insights on the impact of social media on the marketplace or your marketplace. If you are seeking for social media research, you’ll sure to find lots here. With Jeremiah being part of Altimeter now, the current focus of the site right now seems to be on the concept of Social CRM.

2) Social Media Today

This site is probably more of a collection of blog posts contributed by a string of guest authors. Thus, you could probably find lots of social media tips and tricks here, but probably as in depth as you would like. Nevertheless, Social Media Today is a great news site for lighter reading. You’d probably also find some excellent reference documents and webcasts here as well, especially if you are just learning the ropes on social media.

Read the rest of this entry »

I get a lot of people excitedly telling me how Twitter is hot, and that Twitter should be incorporated into web marketing. However, stopping short of using Twitter on a personal basis, most people have hardly any ideas on how to integrate twitter into their web strategy.

Furthermore, in Asia, while there are like 1 million Twitter users in Malaysia alone (I’m not sure how many of these are active), most users are still using Twitter on a personal basis. Nevertheless, with iPhones and Blackberries fast gaining ground here, it won’t be long before Twitter will catch on.

Read the rest of this entry »

According to the webcast featured in Social Media in Asia, peer networking is the 4^th major influence on buying decisions after Speaker presentations, Research content and virtual events. This means that prospective buyers are consider the opinions of what they listen from their peers within their social networks.

Another interesting aspect is that people in Asia tend to have more friends online, than offline.

Now, how then can companies build on these relationships in their corporate web strategies to help sell more products?

Read the rest of this entry »

The steps in creating a corporate Web Marketing plan has its similarities to crafting marketing plans within a traditional (non-web) marketing context.

The first element you need to define would be your product’s (or service’s) value proposition.

How is your product or service better than that of your competitor’s?

How do you communicate that value to your target customers? In other words, what is your value proposition? Why should your customers pick your product over others?

Read the rest of this entry »