4 ways to structure your corporate website
Posted by nianyee | Posted in Website | Posted on 05-06-2010-05-2008
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When a corporate website is first conceptualized, one of the first things that come to mind is the website structure.
How best can we architecture our web structure so that it’s relevant, up-to-date, functional and easy to navigate, all at the same time?
I also call this as the online customer journey THROUGH your website.
Some small businesses will have no problem creating this. A basic structure would be About Us, Products, Services, Contact Us, etc. However, if you have a more complex business, you’d have products, sub-products, demos, services, offers, more sub categories, and much more.
How do you plan your customer journey so that they see what you WANT them to see, depending on what they are looking for?
